Now, I’m not a gambler by any means. But I have made enough money from bookmakers in just six months to pay for an £860 flight (return) to Australia. And I’ve got some company too after walking a good friend through this risk-free technique.
The result is this guide, where I’ll share the exact steps with you too, including screenshots and a free tool.
Why should I trust this guide?
What I’m teaching you here is a completely legal, tried-and-tested method called ‘matched betting’. Matched betting basically allows you to turn the tables on the bookmakers to extract their free bet offers.
Matched betting is legal and a spokesperson for William Hill has indicated that the betting industry does not have a problem with this use of free bets – Wikipedia
I’ve used it myself for several years and have never lost any money doing it, but I have taken my time and been very careful to avoid making mistakes.
Do not rush this guide – make sure you understand it 100% before depositing any money, and please ask any questions in the comments if unsure of anything.
I’ll be taking you through the ‘need-to-knows’ then showing you how I made £13 in 20 minutes in a full-blown example.
What is Matched Betting?
Matched betting is a technique that allows you to mathematically guarantee a profit from the many free bet promotions offered by bookmakers. All the bookies advertise these offers (especially during big sporting events) to entice new customers to place bets with them.
For example, “bet £25 with us and we’ll give you a £25 free bet!”.
How does matched betting work?
Firstly, you don’t need to know all the betting terminology if you follow the steps below, but it’s important that you know two types of bet which allow matched betting to work:
A ‘back’ bet
Betting for a certain outcome to come true. Eg. “I bet England will win” is a backing bet. If it comes true, you win the bet and the winnings. If England lose or draw, you lose your stake. You can place a back bet at any bookmaker, such as Paddy Power, William Hill, Ladbrokes etc.
A ‘lay’ bet
Betting against a certain outcome to come true. Eg. “I bet England will not win” is a lay bet. If they lose or draw, you win the bet. You can only place a lay bet at a betting exchange such as Betfair.
Matched betting works by cancelling out the risk on the ‘back’ bet at the online bookies by betting against yourself at the same odds (know as ‘laying’ a bet) which you can do at a betting exchange. In other words, you are ‘matching’ your bet.
Following your first or ‘qualifying’ bet, you will then be awarded the free bet by the bookmaker. This is where the profit is made. Quite simply, you repeat the process: bet using the free bet and then lay the bet. Whatever the result you are guaranteed to make a profit (which I’ll be demonstrating below).
How much profit can I make?
For each matched bet, you will be left with up to 95% of the free bet amount as profit. This is because betting exchanges usually charge a commission of 5% on winnings. You may also make a very small loss on the qualifying bet due to the minor difference in odds on each website. This is normal, and you will recoup this when you use the free bet.
In the steps below I’ll show you how to profit from a £20 free bet using a real life example. Replicate the same steps across the hundreds of free bet offers each year and you can quickly be looking at £1,000s.
And it’s worth pointing out, earnings from the gambling industry are currently tax-free.
What’s the risk?
Anyone can learn how to do matched betting and, in theory, there is no risk involved because you are covering yourself by betting for and against the same event.
However the risk comes when mistakes are made so, once again, you need to double-check everything and follow the steps exactly. On rare occasions free bets do not always come through right away, so just be patient.
Once you’ve understood the process and been successful by following the steps below, you can then continue matched betting at many other online bookies with free bet offers (see my table at end) which can quite quickly land you a lot of money without risk.
It’s also worth knowing that depositing at gambling websites does not affect your credit rating.
Your First Profit in 7 steps
Note: This is literally a step-by-step, hold-your-hand kind of guide. There’s lots of fragmented information out there on forums etc, which can often result in costly mistakes for novices. Below I outline exactly the steps I follow, using the practical example of one free bet with Coral. So long as you follow word for word, you can’t go wrong. I strongly suggest reading through all the steps first before making any bets.
Sign up for Betfair.com
Unlike traditional bookmakers, Betfair is a place where you bet against other people.
They sometimes even offer free bets for new customers too (if you’re lucky).
Seeing blank pages? Turn off Ad Blocking plugins when matched betting!
Sign up for Coral.co.uk
The best offer by far right now is with Coral who are offering £20 free bets on new sign ups when you bet just £5 (don’t worry we’ll be matching this too). So we’ll be using this ‘bookie’ in this practical example.
Always check the T&Cs of receiving free bet offers. There may be some restrictions on what you can bet on or an expiry date.
They will also tell you whether or not the free bet is returned with winnings. In this example and generally speaking it is not, but we’ll still be making a nice profit.
During registration, you will be prompted to make a deposit. Choose one of the many payment types and deposit just £5 (needed to unlock the free bet).
Use decimal odds
Once you’ve logged into Coral.co.uk, change your odds display from fractions to decimal for easy comparison with Betfair. You can do this from the link in the top menu across the site. This is essential!
Find & place your qualifying bet
Lay odds on Betfair are the red boxes, not the blue. If you cannot see any red boxes, you need to go to the exchange by clicking the top left link “Go to Exchange” or “Exchange“.
For this free bet offer, Coral’s terms state you must pick odds of 1.5 or greater. It’s better to choose a bet with low odds for this step, between 1.5 and 4.0 if possible.
See my example below then use the Oddsmatcher tool which does everything for you!
I used the Oddsmatcher below which suggested a football match between Liverpool and Sevilla. So I put “Liverpool v Sevilla” in the search boxes on Coral and Betfair, then found the “Match Result” market on Coral and “Match Odds” on Betfair.
I will back Liverpool to win at Coral.co.uk with odds of 2.25 and lay that same bet on Betfair.com with odds of 2.36.
In my example bet, the difference is 0.11 which the Oddsmatcher calculated as giving me a small acceptable loss of 37p on this qualifying bet.
Here are my betting slips on both websites for my qualifying bet:
Oddsmatcher tool (Qualifying bet)
Use the Oddsmatcher tool below. This will save you a LOT of time and maximise your overall profit.
It fetches live odds from Coral and finds the equivalent lay odds on Betfair for thousands of upcoming football matches.
The hardest part is also done for you, which is to calculate the best matches for your qualifying bet based on the closest possible odds and smallest loss. Feel free to switch between them and the steps and calculations will be updated (below the table).
Just click the blue refresh icon to start and then follow the 4 steps.
Get instant bonus tips & more free bets:
Claim your free bet
In my Liverpool v Sevilla game, Sevilla won 3-1. So my profit of £4.87 (the “Backer’s Stake”) ended up in Betfair, which after commission is £4.63. Meanwhile I lost the £5 bet with Coral.
The total amount between the accounts is therefore 37p, as calculated by the Oddsmatcher.
As I have placed and seen through the £5 qualifying bet, I now have a £20 free bet!
My Betfair account is up to £14.63 (my initial deposit of £10 + £4.63).
So whatever the outcome, because you matched the bets, you have close to your initial deposits back between the 2 websites (minus the small loss we expected).
The free bet of £20 will be credited to your Coral account.
Find & place a new bet
We’re basically going to repeat the process in step 4, but using the £20 free bet instead of the £5.
The £20 free bet will usually be received as 4 x £5 free bets, so simply place them on the same event as separate bets.
This time it’s worth picking odds greater than 3.0 to maximise your profit, but just bear in mind that the higher they are the more you’ll need to have in your Betfair account to lay it (see the “Liability” amount in the tool below).
I used the next step of the Oddsmatcher (embedded below) which suggested a football match between Crystal Palace and Manchester United. The odds are above 3.0 and have only a 0.2 difference between the websites.
On Betfair I already had £14.63 remaining from the first bet, so I deposited £23 to more than cover my calculated Liability (total £37.63).
Here are my bet slips on both websites for my free bet (I placed 4 of the same bet on Coral since they split my £20 free bet into 4 x £5 bets):
The Oddsmatcher below calculated that I’ll make a clear profit of £13.01, whatever happens. Nice
Oddsmatcher tool (Free bet)
Just click the blue refresh icon to start and then follow the 3 steps.
Once again, feel free to switch between the matches in the table and the calculations will be updated.
Withdraw the profit
Whatever the outcome, you will now be in profit to the amount calculated in the Oddsmatcher. Now it’s time to cash out!
In my example of the Crystal Place v Man Utd game, the score ended in a draw at 1-1. This means my Coral £20 free bet won (because I backed a draw to happen) with a return of £50. Meanwhile I lost the £36.99 Liability on Betfair.
So £50 (winnings) – £36.99 (liability) = £13.01. This is exactly the amount of profit calculated for me by the Oddsmatcher.
My total profit from both matched bets, accounting for the 37p loss on my £5 qualifying bet, totals £12.64. I spent just under 20 minutes on the whole process, giving me an hourly rate of £37.92 as I move onto the countless other free bets out there (best listed below). Beats stacking shelves…
Share with your friends!
If you enjoyed and profited from this guide, sharing it is the best thanks you could give. And I’m sure they’ll appreciate it too
If you are confident enough with the process of matched betting and eager to make much more profit, work through the free bet offers in the table below (ordered by ease).
The same key steps above still apply, and I’ve written a mini guide for each one. As always, check the terms of each offer.
Current free bet total: £2,410
Note: Although the greatest care is taken and these free bets are reviewed regularly it’s important that you check the full terms and conditions of each free bet offer after clicking through to the bookmaker’s site.
Need help? Got a question?
Matched betting is completely legal in the UK. It takes advantage of a loophole between betting exchanges and bookmakers, but neither of them lose out because not backing or laying elsewhere has no influence on their result from your matched bet.
Some people assume matched betting is illegal because it’s almost too good to be true. But it’s legit (assuming you’re over 18)!
You can signup here for information on some nifty software we are about to launch that tracks all your matched betting activity!
Bookies also offer existing customers free bets and bonuses, called ‘reload offers’. These are designed to keep their customers coming back to them.
There are also more signup offers that come and go. I check for these daily but don’t add them to this page as it’d get even longer!
What it means:
An unmatched (or partially matched) bet on Betfair basically means that you’ve ‘offered’ the lay bet but there isn’t enough money being backed to cover you in full at the odds you chose.
How to avoid it happening:
It’s a pretty rare scenario, however it’s worth checking how much money is available for any odds/price by looking below the decimal odds for the £XXX amount (in the pink boxes). You may need to click “View full market” to see this:
The amount of money shown needs to be higher than the “Backer’s Stake” figure you put in the betting slip, otherwise it won’t be fully matched. Generally speaking you want the figure to be much higher (ideally over a few hundred pounds) just to give you a nice cushion.
You also need to be quick in placing the bet, as the amount available can change in the time it takes to confirm the bet (particularly if the event is starting soon).
If the displayed amount is less than required:
You can either move on to another event/bet (recommended) or select the odds to the right at a higher price and update your calculations.
If the whole bet is unmatched:
You’ll get this notice after placing your bet if there isn’t any money available at the odds you chose.
Firstly it’s important you cancel this bet immediately, otherwise it could still be (partially) matched!
Then go back to the event page and select different odds which have enough money, ensuring to update your calculations (calculator here).
If the bet is partially matched:
In this case, you have no choice but to keep the partially matched bet and will need to match the remainder at the next odds available (check there’s enough money this time!).
It’s important to cancel the unmatched part of the bet in case it matches later without your knowledge.
If you don’t match the full amount you won’t cancel the risk of the bet with the bookmaker and could lose money. Going for slightly higher odds will have minimal impact on your total profit.
The bottom line is to make sure you’ve bet the full liability amount on Betfair to cancel out the risk with the bet at the bookmaker.
Yep you can click the settings icon (top right) to alter the Stake/Stake Not Returned/Commission amounts.
For more advanced usage, or just to play around with outcomes, use our Matched Betting Calculator. You can also get to it via the dropdown on the tool.
I assume most people want to get the maximum free bet amount, so by default we automatically set the stake amounts etc for each bookmaker.
You’ll notice some promotions refund your qualifying bet if it loses (‘risk free’), rather than giving you a free bet after making a qualifying bet.
The calculations are a little different, so use our special bet refund calculator.
Most refunds are given in the form of a free SNR bet, but occasionally it can be given as cash. Each needs its own strategy which we’ll cover below.
The calculator is straightforward to use: type in the stake of the bet, the back/lay odds as usual and the full refund value in the ‘Refund amount’ box.
Free bet refund
Here the idea is to lay less on the exchange than we normally would as we have something to gain if the bookie bet loses (ie. a free bet).
If it wins, we’re done. If it loses, we need to use the free bet to compensate for our losses. Either way we’ll make roughly the same profit.
Typically we’ll be able to extract 70-75% of the free bet value into cash and so we’ve pre-adjusted the refund amount to 70% in the calculator to reflect this.
No, don’t do it. The bookies are extremely strict on this nowadays, and will ban you if they suspect you doing this.
They’ll check your IP, cookies, name, address and payment details at the very least. For actual terms check their site.
Yes. Whilst the free bets listed on this page are strictly for new users, every so often bookies will email you with more free bets (‘reload offers’), especially if you haven’t been on their site for a while or a big sporting event is on the horizon.
I have a separate email folder for bookmakers and scan through their promos every few days.
Join my list to get these reload offers each week here.
Firstly check the terms on the bookmaker’s website. If you believe you’ve followed them you’ll need to contact their customer services (with your account details).
No it won’t since bookmakers don’t tend to perform credit checks
Nothing has ever shown up on my credit report. Whilst bookmakers may sometimes carry out a credit check on you (rare), it isn’t recorded and has no effect on your overall score.
If you want to check your credit score at any point, you can do so for free (see our guide).
If you’re looking to lay off accumulator bets you’ll need this spreadsheet.
Pick events that are at least half an hour apart because you’re going to lay each selection of a bet one at a time, depending on the outcome of the earlier leg.
The idea is if any leg on the accumulator bet loses you stop laying on Betfair. If it wins you keep going.
- Enter your bookmaker stake under “Back Stake”.
- Under “Multiple Type” select what kind of bet it is (e.g. treble, four-fold etc).
- In cells E4 to E6, enter the description of each leg on the accumulator bet – ideally in chronological order. (So you don’t confuse yourself!)
- Enter the bookmaker odds for each selection in cells F4 to F6.
- Enter the exchange lay odds in cells G4 to G6.
- Enter the lay commission in cells I4 to I6.
The required lay stake for the first leg the acca will be shown in cell K4. If it loses (on the bookmaker side), you’re done. If it wins, continue to lay off the second leg as calculated in K5.
Keep going until a leg on the bookmaker side loses, and remember to lay as advised between each leg. Forgetting to lay between legs (even just once) could be a very expensive mistake!